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The Arizona Science Center needed a branded vehicle campaign emphasizing a few key elements crucial to their brand; bold visual elements, a "science can be fun" message and exposure among families with inquisitive kids. After an extensive Brand Driver review, we arrived at two moms; one with four children under the age of 11 living in the east valley and another who consults daily with educators and teachers across the valley, with a 12 year old “future scientist” at home. With a February, 2009 launch the Science Center brand is off and moving with vibrant images and ideal Brand Influencers poised to create buzz among their core target audience.
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