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Having recently introduced the CareToday brand to the metro Phoenix market, Cigna wanted a fresh approach to engaging health-conscious families with their convenience care clinics. DrivenMedia’s approach was to identify Brand Drivers active in the community with various professional and family-oriented organizations and with school-aged children active in after school activities.
The result were Brand Influencers in Anthem,
Surprise, Gilbert and the Tolleson/Laveen regions
making peer-to-peer connection with other Moms and
families seeking an alternative to the typical
doctor’s office visit.
With a bold design and wide range of vehicle styles
and sizes, the
CareToday Branded Vehicles turn
heads with the Brand Influencers providing a
mouthpiece for the brand among their circle of
influence.
Other Cigna
engagements include a corporate branded vehicle and
a geo-targeted, 3-week engagement in Downtown
Phoenix utilizing a high-impact SUV wrapped in
Cigna
Branding to promote the State of Arizona open
enrollment.
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